Planning
a seminar is simple with Midlantic Financial Systems
Step
one:
Schedule the meals at your favorite restaurant or country
club to accommodate at least 50 people about 4 weeks in advance. Remember,
nearly every responder brings at least one or two guests with them, so a 1-1½%
response on 5,000 mailers will generate 50-75 calls leading to 100-200 people
filling three or four seminar dinners.
Step
Two:
Approve the mail peice. Our designers will show you a
collection of layout templates we recommend based on dependable track records
and a solid history of generating good response rates. The copy or message
within the piece is always adjustable, and can be completely rewritten as
necessary to customize the campaign to accommodate your seminars. Once
approved, we take over from there. We mail the promotion, we take the inbound
calls 24 hours a day, 7 days a week, we schedule the seminars filling them in
chronological order to maximize their effectiveness, and we post the manifests
on the web in real time as the calls are received so you are always aware 24/7
of the guest lists and the total responses.
Step
Three:
You simply need to follow up with each responder to confirm
the reservation a few days before the lunch or dinner to make sure the host
restaurant is prepared. That's it. The rest is up to you. Now it's your turn -
pour on the charm, keep it casual, be informative without being too technical
and start setting personal appointments to build your clientele. You can host
additional seminars on a monthly basis to keep new clients coming in.